The Financial Wellbeing Platform for Elite Sport

Financial education shouldn’t stop when the workshop finishes.

Athletes don’t make financial decisions once a year. They make them every day.

Questions arise after training, at weekends, during transfers, whilst viewing properties or when speaking with family, teammates and advisers.

eM has been designed to provide athletes with trusted financial education whenever they need it.

Combining structured learning with an AI-powered Money Coach, eM gives athletes access to independent financial guidance 24 hours a day, helping them continue learning long after the workshop has ended.

Why eM exists

Financial confidence develops through repetition, curiosity and access to trusted information.

Whilst workshops provide an excellent foundation, athletes often want to revisit topics, refresh their understanding or ask questions as new situations arise. eM allows them to do exactly that.

Whether they’re reviewing a workshop, completing a learning pathway, checking financial terminology or asking questions about a topic they’ve never encountered before, support is always available.

It helps turn financial education into an ongoing journey rather than a series of one-off sessions.

What’s included

eM combines three powerful features within a single platform.

Athletes can work through structured learning pathways covering the same topics delivered throughout the Premier League programme.
Each pathway includes:
- Interactive learning modules.
- Knowledge checks.
- Practical resources.
- Downloadable guides.
- Progress tracking.
Learning can be completed at a player’s own pace, whenever it suits them.
Available 24 hours a day, the AI Money Coach provides instant answers to everyday financial questions.
Athletes can ask questions naturally, revisit workshop topics, upload documents for explanation and receive clear, easy-to-understand guidance based on trusted financial education.
The platform has been designed to educate rather than advise, helping athletes better understand financial concepts before making important decisions.
Alongside learning pathways, athletes have access to hundreds of practical resources, guides, checklists and tools covering every aspect of financial wellbeing.

Built specifically for Sport

Unlike generic financial education platforms, eM has been developed around the situations professional Athletes genuinely experience.

From understanding contracts and mortgages to planning for career transition and managing family expectations, every learning pathway has been created specifically for elite athletes.

The platform also supports Player Care teams by providing insight into learning engagement, helping clubs understand how athletes are progressing throughout the season.

Learning whenever it’s needed

Financial questions don’t always arise during office hours.

Whether a player is buying a property on a Sunday afternoon, comparing investments late in the evening or reviewing a payslip after training, eM provides trusted support whenever they need it.

It sits alongside workshops and 1:1 coaching, ensuring athletes always have access to independent financial education throughout their career.