Sectors
Supporting financial confidence across every environment
We work across a wide range of sectors, each with its own financial pressures, behaviours and learning needs. Our approach, blending education, coaching and digital support; adapts easily to different audiences, enabling us to meet people where they are and provide practical, relevant guidance that makes an immediate difference.
Below are the key sectors we support.
1. Corporate Employee Wellbeing
Financial stress is one of the biggest contributors to poor employee wellbeing and reduced productivity. Many employees do not feel comfortable discussing money with their employer, yet the workplace is often where they most need support.
How we support corporates:
Webinars and workshops for large, distributed workforces
One-to-one coaching for employees facing debt, life events and financial decisions
eM for instant, confidential, round-the-clock guidance
Monthly Insight Reports to surface trends and risks
Low-cost subscription models for full workforce reach
Ideal for HR, People & Culture, Wellbeing, and large organisations who want to reduce financial stress and improve performance.
2. Sport
Athletes face unique financial challenges: short careers, income volatility, sudden wealth, early retirement and complex transitions. Many young players enter professional environments without the financial literacy they need to thrive.
How we support sport:
Workshops tailored to Academy, First Team, Women’s and staff groups
Sessions on managing sudden wealth, contracts, pensions and transition
One-to-one coaching for players at all levels
eM access for everyday support, including off-season and abroad
Insights for Player Care and Performance Teams
We currently work across elite and grassroots football, professional cricket and rugby league, providing preventative and life-stage financial education.
3. The Armed Forces
Service life brings unique financial pressures, from deployment cycles to family separation, housing arrangements and transition back into civilian life.
How we support the Armed Forces:
Workshops shaped around deployment, postings and family considerations
Clear guidance on debt, benefits, housing, budgeting and transition
One-to-one coaching for service personnel and families
eM access for confidential support wherever they are
Tailored programmes for recruits, serving personnel and veterans
Designed to reduce financial stress and strengthen personal resilience.
4. Universities
Students face financial decisions earlier than ever. Many struggle with budgeting, debt, housing choices, part-time work, or the transition into full-time employment.
How we support universities:
Workshops for student groups, including first-years, final-years and societies
Education on budgeting, student finance, cost-of-living planning and employment
One-to-one coaching for students facing challenges or confusion
eM access to provide 24/7 support during high-pressure periods
Tailored programmes for international students and widening participation cohorts
Ideal for Student Services, Wellbeing Teams, Careers Teams and Universities building resilience and life skills.
5. Schools
Young people rarely receive structured financial education despite facing early decisions around money, social pressure and digital spending. Schools want to equip students with life skills that go beyond the curriculum.
How we support schools:
Age-appropriate workshops for KS3, KS4 and Sixth Form
Topics include budgeting, saving, managing online spending, and financial behaviour
eM adapted to work as a Money Tutor alongside lesson plans
eM access for staff
Support for parents on raising financially confident young people
Programmes to embed financial confidence across year groups
Designed to build early confidence, good habits and a healthier relationship with money.
6. Public Sector
Public sector staff often face pay constraints, rising living costs and the pressures of frontline roles. Financial stress can impact performance, wellbeing and retention.
How we support the public sector:
Webinars and workshops tailored to councils, NHS teams, policing and more
One-to-one coaching for staff dealing with debt, housing and family pressures
eM access for immediate guidance in fast-paced, shift-based environments
Insights to help managers understand workforce trends and needs
Scalable subscription models for large teams
Ideal for organisations that want to strengthen wellbeing and reduce personal financial strain.
7. Charities & Not-for-Profit
Charity staff often balance emotionally demanding work with tight personal budgets and high levels of financial pressure.
How we support this sector:
Low-cost subscription options
Practical education for staff and volunteers
One-to-one coaching for those experiencing financial strain
eM access for confidential support
8. Graduates, Apprentices & Early Careers
Younger workers are often financially inexperienced and can feel overwhelmed by their first incomes, expenses and contracts. We have worked with award winning graduate schemes to provide financial education at this critical point of an individuals career.
How we support early careers:
Workshops on pay, tax, saving, budgeting and first-time renting
eM access for day-to-day financial questions
Coaching sessions for those struggling or needing guidance
Tailored content for apprenticeship providers and graduate schemes